All you need is love?
In Mitch Joel’s post,Building a 3D Personal Brand, he responds to Anna Farmery’s post,3D Is the Place to Be, about about how to get your personal brand to resonate above a traditional cv. Here is what he listed:
1. Give abundantly. The best way to build a personal brand is to give your knowledge away. To be highly concerned about others and to stay in their loop. It’s the ability to go for a job interview and not worry about what they can do for you, but rather doing your homework and research and knowing what you can do for them. Imagine going for a job interview and realizing that it’s not the perfect fit for you, and referring them to someone who you think would be perfect for the job? That’s personal branding.
2. Help others. When you go to a networking event and you start meeting a variety of people, stop worrying about how they can help you, but start thinking about who you know in your network that can help them.
3. Relationships. We all know how important the idea of “conversation” is in this Web 2.0 – Social Media revolution. I’m the first to drink my own bath water on this. But, it’s all about creating real relationships. Conversations are important but if you don’t nurture a true relationship, it’s just a bunch of gums flapping. Build your personal brand by building strong relationships.
All three of Mitch’s points share one common denominator, love. It sounds kind of corny, but people who love what they do or the people they are surrounded by seek to help what they love first before themself. The challenge of creating a strong personal brand is knowing who you really are and represent. We might think we want to represent something but find out we represent the opposite. Love what you do and the people you are around and the personal brand you desire will come to you.