What do leaders sell?

I came across this blog post about what people really buy from Mike at Simplenomics.

People do not buy things. They buy the usefulness the things provide. They buy what the thing will enable them to do or be. The end result, as it were.

They buy hope.

A man doesn’t buy a car. He buys a set of keys to the open road, quick, reliable transportation to his life’s work, convenience, ease of operation, low cost and upkeep or pride in possession.

Not all managers are leaders. The great thing about following a leader is that you get to choose which leader you want to follow. In order to be a great leader, you need to know what your followers are seeking. As Mike said, “People buy what thing will enable them to do or be.”

What do you have to offer your followers?